What does INDRA IPS do?
INDRA IPS drives digital marketing with consumers mobility behavior.
Why does it matter?
Because buyer profiling today has a blind spot: consumer mobility behavior. INDRA IPS is an innovative and incredibly uncomplicated solution matching buyer preferences with real time location and mobility habits.
How does INDRA IPS do it?
INDRA IPS collaborates with discretionary applications to acquire and monetize consumer data on their mobility habits, transportation frequency, route preferences and real time location.
Is INDRA IPS disruptive?
Yes. As of today, mobility and behavioral marketing are limited to proprietary applications, such as Facebook. INDRA IPS allows content delivery outside the application interface, i.e. as a notification on your mobile, to a television or screen or to an electronic billboard.